Category Archives: Market Research

New Research Reveals Deep Consumer Confusion About Artificial Intelligence

PRESS RELEASE: A new global study released by Pegasystems, the software company empowering customer engagement at the world’s leading enterprises, revealed consumers are confused about what artificial intelligence (AI) really does and have misplaced fears that inhibit them from using AI-based technology. These findings appear to clash with how the UK government wants to make the UK a world leading industrial centre for AI research and development. However, these fears are eased once consumers gain first hand AI experience – which ironically many enjoy today without even realising it. Continue reading New Research Reveals Deep Consumer Confusion About Artificial Intelligence

UK retail customer experience failing to improve with nearly 50% of queries left unanswered

PRESS RELEASE: Despite 93% of consumers revealing they are more likely to buy if they receive a positive customer experience, UK retailers are struggling to deliver adequate, consistent service new research suggests. Companies were unable to answer 46% of customer queries received on email, the web, Twitter and Facebook, with only 7.5% responding on all four channels – and a mere 2.5% providing a consistent, accurate answer across all of them. Continue reading UK retail customer experience failing to improve with nearly 50% of queries left unanswered

Businesses Lose an Average of $11,000 per Employee Every Year Due to Ineffective Communications and Collaboration

PRESS RELEASE: Mitel® launched the first in a series of reports examining the cost of inadequate enterprise communications and collaboration capabilities. The independent survey, conducted by Webtorials, analyzed the ways people interact both inside and outside an organization. Continue reading Businesses Lose an Average of $11,000 per Employee Every Year Due to Ineffective Communications and Collaboration