Speaking your customer’s language

Usain Bolt ran 100m in 9.58 seconds. This world record made him a household name sparking global media interest. This news required little translation, it spoke clearly to everyone. As it turns out, people like ‘fast’, especially in terms of customer communications. In the age of digital technology, waiting patiently for a response no longer feels acceptable. Customers want rapid, yet tactile, communication in their own language. Continue reading Speaking your customer’s language

Research finds lack of human interaction loses customers

PRESS RELEASE: To test whether forsaking all human interaction in favour of total automation is really a cost-effective silver-bullet solution, Yonder Digital Group commissioned research among UK consumers and found that an overwhelming 87% report they tend to stay more loyal and increase their business with companies who offer a real person to talk to at the right stage of their customer journey. Continue reading Research finds lack of human interaction loses customers

Aeriandi Study Highlights UK Financial Institutions are Unprepared for MiFID II Legislation and Unaware of Extent of Penalties

PRESS RELEASE: A study of IT managers and decision makers and Risk & Compliance managers within UK financial services businesses, reveals a lack of preparation and understanding of the requirements of MiFID II legislation due to come into force in January 2018. Continue reading Aeriandi Study Highlights UK Financial Institutions are Unprepared for MiFID II Legislation and Unaware of Extent of Penalties