Direct Response combines delivery and technology expertise to form The Yonder Digital Group

PRESS RELEASE: Today, Direct Response unveils its new identity: The Yonder Digital Group, the result of acquisitions of CallScripter, Ansaback and GoResponse. The Group leverages the acquired companies’ extensive experience in customer experience delivery and technological innovation to service clients across a range of industries with its omni-channel, multi-modal service rooted in expert analysis of customer behaviour. Continue reading Direct Response combines delivery and technology expertise to form The Yonder Digital Group

Act-On Brings the Waze™¹ Experience to B2B Marketing Automation with Adaptive Journeys™ Powered by Machine Learning

PRESS RELEASE: Act-On Software, the leading provider of marketing automation for fast-growing businesses, today announced a vision to enable marketers to easily implement an adaptive marketing strategy for their business. Act-On is showcasing a strategy and technology platform that will enable marketers to connect with their buyers and customers in more personalised ways through Adaptive Journeys™. Continue reading Act-On Brings the Waze™¹ Experience to B2B Marketing Automation with Adaptive Journeys™ Powered by Machine Learning

AltiGen Delivers Madison Mutual Insurance Company Lower Total Cost of Ownership and Simplified Management With Hosted Skype for Business and MaxACD Solutions

PRESS RELEASE: AltiGen Communications announces that its cloud contact center solution, MaxACD with Hosted Skype for Business has been successfully deployed by Madison Mutual Insurance Company, an insurance provider serving customers in Illinois, Missouri, Wisconsin, and Indiana. Prior to this implementation, Madison Mutual relied on MaxACD for their call center needs, but struggled with the management demands of an on premises deployment of Lync 2010. Continue reading AltiGen Delivers Madison Mutual Insurance Company Lower Total Cost of Ownership and Simplified Management With Hosted Skype for Business and MaxACD Solutions

Bright Pattern Delivers CTI Integration with Oracle RightNow

PRESS RELEASE: Bright Pattern’s CTI Integration with Oracle RightNow completes the omnichannel experience by enabling voice communication. It is fully embedded into the RightNow application and is available from the cloud as a SaaS product. The integration of Oracle RightNow CRM with Bright Pattern cloud contact center drives agent productivity, improves customer experience, and reduces agent load with automated communication workflows. Continue reading Bright Pattern Delivers CTI Integration with Oracle RightNow